NSAC 2013 – Glidden
Every year the National Student Advertising Competition is held. A sponsored client provides a case study outlining its product history and current advertising. For this campaign, our client was Glidden. Our goal was to create an integrated marketing campaign targeted toward three different segments. The purpose was to sell more of Glidden’s 2N1 Paint + Primer in Walmart stores nationwide. This is the only 2N1 paint sold at Walmart, so it is the only brand that can claim to get you done faster. This was exactly the product attribute that we chose to convey to our consumers. We used a timeline approach illustrating Glidden 2N1 can get you back to doing the things you really want to do. This campaign placed first at districts and fourth in the national competition. Our plans book also ranked number one in the nation.
As a part of the competition, our team had to develop a 20-minute presentation. This presentation spoke for our plans book. I created the presentation and the below 15-second commercial using Keynote. Both were designed based off the plans book by Tricia Springfield.
NSAC 2012 – Nissan North America
Every Year the National Student Advertising Competition is held. A sponsored client provides a case study outlining its product history and current advertising. For this campaign, our client was Nissan North America. Our goal was to create an integrated marketing campaign targeting multicultural millennials. Nissan’s focus for the campaign was innovation. Our solution was the “Translation” Campaign. Nissan tells you what innovation is and how it works, but they don’t tell you why it matters. Our team created headlines and images that translate why Nissan’s innovations matter to millennials. This campaign placed first in districts and third in the national competition. Our plans book also ranked number one in the nation.
As a part of the competition, our team had to develop a 20-minute presentation. As a part of the presentation, I created a 30-second anthem commercial using Motion 5. The design of the commercial was based off the plans book.
Rhode Island Coalition for the Homeless (RICH)
Every year RICH seeks the help of students to aid in the awareness of homelessness in Rhode Island. Our goal was to raise awareness about how close we were to ending chronic homelessness. RI has the ability to become the first state to end homelessness. I led a team of five students in the development of an integrated marketing campaign. We designed a plans book and video presentation to support our findings. My team’s idea was not implemented but my hard work was held in high regard. The winning team and my professor asked me to create the three-minute video for their annual luncheon. I created the video using basic transitions and royalty free music using Final Cut Pro.
In 2016, a friend asked if I would help design and create another video for RICH’s annual luncheon. She provided the script and discussed how they would like the design of the video. From there I created a five-minute video using Keynote. If you are interested in learning more about their campaign please head over to Leannastein.com.
Interested in learning more about the Johnson & Wales advertising team? In 2013, I created a small plans book highlighting the team for an on campus journal.